Andrian Haro

Profil Dr. Andrian Haro, S.Si., M.M

Dr. Andrian Haro, S.Si., M.M
Faculty of Economics
Universitas Negeri Jakarta, Indonesia
Email: andrian.haro@unj.ac.id
 
 
Research Interest
Bachelor: Universitas Indonesia, Indonesia
Master: Universitas Trisakti, Indonesia
Doctor : Universitas Brawijaya, Indonesia
ID Link
ID Scopus : 
ID Scholar : Klik disini
ID SINTA : 6673676
Research Interest
Marketing; Consumer Behavior; Halal Marketing; Islamic Marketing; Services Marketing; Behavioral Intention
Courses
Manajemen Pemasaran/Pemasaran Jasa; Perilaku Konsumen; Sistem Informasi Manajemen; Studi Kelayakan Bisnis
Publication
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First Author
A Haro. (2021). Indonesian Female Muslim Attitude Towards Halal Cosmetics: Knowledge and Religiosity. The 1st International Conference on Regional Economic and Development, Redwhite Press
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First Author
A Haro, A Suangkupon. (2020). Does Halal Lifestyle Influence The Purchase Intention of Muslim Fashion Consumers?. Advances in Business, Management and Entrepreneurship (480-484). CRC Press
A Haro, D Oktaviana, AT Dewi, W Anisa, A Suangkupon. (2020). The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone. KnE Social Sciences, 329-336
A Haro. (2020). Are Zoya Muslim Fashion Products as Halal Lifestyle in Consumer Purchase Decision? 23rd Asian Forum of Business Education (AFBE 2019), 201-204
A Haro, AAWS Waspodo, FA Lestari, Cindy. (2020). Marketing Strategy of Local Products through Social Media in Segara Jaya Village. Jurnal Pemberdayaan Masyarakat Madani (JPMM) 4 (2), 161-170
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Haro, A., Ahmad GN., AWS Waspodo, A., Afiyati, F .(2019). Pelatihan Wirausaha Pembuatan Pengharum Ruangan Bernilai Ekonomis Di Kalangan Ibu Rumah Tangga Kampung Penas. Jurnal Pemberdayaan Masyarakat Madani (JPMM) 3 (1), 124-136.
A Haro, HK Zakiah, MM Muthahhari, WK Bachtiar, A Suangkupon. (2019). Evaluating the Effect of Service Quality towards Customer Satisfaction and Customer Loyalty (Case Study of Tokopedia in Jakarta). Proceedings of the 34th International Business Information Management Association (IBIMA), 13641-13647
Co- Author
Rizan, M., Haro A., Rahmadhina B.(2019). Pengaruh Perceived Ease Of Use Dan Service Quality Terhadap Customer Satisfaction Dengan Trust Sebagai Intervening (Studi Kasus Pada Pengguna Grab Di Wilayah Jakarta). JRMSI-Jurnal Riset Manajemen Sains Indonesia 10 (2), 337-355.
First Author
Haro, A. (2018). Determinants of halal cosmetics purchase intention on indonesian female muslim customer. Journal of Entrepreneurship, Business and Economic, 6(1), 78–91.
Haro, A. (2018). The Influence Of Relationship Marketing Towards Taxpayer’s Satisfaction In Tax Amnesty Program. Jurnal Ilmiah Econosains 16(1), 48–57.
Co- Author
Suherman,S., Haro, A., Dalimunthe, S. (2018). Pengembangan Produk Souvenir Sabun Padat Menggunakan Minyak Goreng Sawit pada Ibu PKK Kelurahan Rawamangun Jakarta Timur (2018). Jurnal Pemberdayaan Masyarakat Madani (JPMM) 2 (1), 113-123.
First Author
Haro, A., AWS Waspodo, A., & Wahyu Handaru, A. (2017). Peningkatan Keterampilan Bagi Ibu Rumah Tangga Dalam Rangka Penghematan Pengeluaran Melalui Pembuatan Sabun Cair Sederhana. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(2), 194–206. https://doi.org/10.21009/jpmm.001.2.04
Haro, A. (2017). Identifying Factors of Purchase Intention for Private Label Brands. Business, Management and Economics Research 3 (10), 188-191.
Co- Author
Saidani, B., Muztahid, M. S., & Haro, A. (2017). The Influence of Perceived Quality, Brand Image, and Emotional Value Towards Purchase Intention of Consina Backpack. JRMSI – Jurnal Riset Manajemen Sains Indonesia, 8(1), 1. https://doi.org/10.21009/jrmsi.008.1.01
First Author
Haro, A. (2016). Understanding TPB Model, Availability, And Information On Consumer Purchase Intention For Halal Food. International Journal of Business and Commerce 5 (8), 47-56.
Haro, A. (2016). The Influence of Subjective Norms, Perceived Behavioral Control, and Personal Religiosity in Consuming Halal-Labeled Snack Products among Young Muslim Students. International Research Conference on Management and Business.
Haro, A. (2016). Investigating The Effects of Knowledge and Religiosity on Young Muslim Female Consumers’ Attitude Towards Halal Cosmetics. International Conference on Economics, Business, and Social Science (ICEBUSS).
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Haro, A. (2015). Anteseden Dari Minat Pembelian Produk Shampo Natural Dan Organik. JRMSI – Jurnal Riset Manajemen Sains Indonesia, 6(1), 479-497. https://doi.org/10.21009/jrmsi.006.1.08
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Awards
 
Grants
2019. Pengaruh Pengetahuan dan Persepsi Nilai Terhadap Minat Menabung Serta Dampaknya Kepada Keputusan Menabung Pada Perbankan Syariah di Jakarta. Funded by BLU Faculty of Economics, Universitas Negeri Jakarta.
2018. Pengaruh Gaya Hidup, Citra Merek, Atribut Produk, dan Sikap Terhadap Keputusan Pembelian Produk Fashion Muslim Zoya di Jakarta. Funded by BLU Faculty of Economics, Universitas Negeri Jakarta.
2017. Analisis Pengaruh Relationship Marketing Terhadap Kepuasan Wajib Pajak Pada Program Tax Amnesty. Funded by BLU Faculty of Economics, Universitas Negeri Jakarta.
2016. Anteseden dari Minat Pembelian Produk Kosmetik Halal Menggunakan Model TPB (Theory of Planned Behaviour). Funded by BLU Faculty of Economics, Universitas Negeri Jakarta.
2015. Analisis Relevansi Lulusan Fakultas Ekonomi Universitas Negeri Jakarta Dengan Kebutuhan Dunia Kerja. Funded by BLU Faculty of Economics, Universitas Negeri Jakarta.
2015. Perilaku Keuangan Rumah Tangga Berpenghasilan Rendah di Desa Tugu, Kecamatan Cimanggis, Depok. Funded by BLU Faculty of Economics, Universitas Negeri Jakarta.