1. Vision
To become a study program that produces applied bachelor’s graduates in the field of digital marketing who are professional, creative, adaptive, and competitive at the regional level in Southeast Asia.
2. Mision
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- Conducting the tridharma of higher education in preparing professional workforce in the field of digital marketing through the implementation of innovative, integrated, and adaptive learning methods that keep pace with technological advancements.
- Developing applied research and community service activities in collaboration with industries, businesses, and the professional world to contribute to practical and scholarly advancements in the field of digital marketing.
- Establishing partnerships and collaborations with all stakeholders, both at the national and international levels, to develop practical and scholarly competencies, as well as competitiveness in the field of digital marketing.
- Producing applied bachelor’s graduates in the field of digital marketing who are professional, have integrity, and are highly competitive.
3. Objectives
The objectives of the Study Program are as follows:
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- Producing skilled, competent, and professional applied bachelor’s graduates in line with the demands of the business world in the field of digital marketing.
- Generating professional digital marketing human resources capable of analyzing and designing digital marketing strategies, implementing digital marketing activities on various digital platforms (websites, social media, and e-commerce), and measuring the success of digital marketing performance for a specific brand or company/product/service in business institutions.
- Providing high-quality digital marketing analysis services for program study stakeholders through the utilization of technology, information systems, and data analytics.
4. Faculty Staff
No | Nama Dosen | NIP | NIDN |
1 | Dra. Solikhah, M.M. | 196206231990032001 | 0023066204 |
2 | Agung Kresnamurti Rivai P., ST., M.M. | 197404162006041001 | 0016047410 |
3 | Ryna Parlyna, M.B.A. | 197701112008122003 | 0011017705 |
4 | Ika Febrilia, S.E., M.M | 198702092015042001 | 0009028701 |
5 | Dewi Agustin Pratama Sari, S.E., MSM | 199308272020122024 | 0027089302 |
6 | Andi Muhammad Sadat, SE., M.Si., Ph.D | 197412212008121001 | 0021127405 |
7 | Nofriska Krissanya, S.E., M.B.A | 199111022022032013 | 0002119103 |