On Thursday, March 29, 2024, the Economics Education Study Program at Jakarta State University held the 2024 Practitioner Teaching event. This event was aimed at students from classes A and B of the Economics Education Study Program as a platform to understand the proper implementation of Digital Business Management. The Practitioner Teaching was conducted online via Zoom Meeting on March 28, 2024.
The event commenced with an opening by Sulthan Awwal Fakhruddin as the Master of Ceremony (MC) at 13:00 WIB (Western Indonesian Time). It was followed by a speech from Mrs. Fitra Dila Lestari, S.Pd., M.Pd., the lecturer of Digital Entrepreneurship course.
Next, the moderator opened the session, followed by a presentation on the Implementation of Digital in Business Management by Mrs. Risky R Pinardi, SS, MM, CMA, CEIP, CEAP, the Trainer and Business Development at CV. Generasi Indonesia Mandiri (Smart Generation).
Mrs. Risky R Pinardi, SS, MM, CMA, CEIP, CEAP, elaborated on the Implementation of Digital in Business Management. The application of digital technology in business management is crucial for accelerating efficiency, productivity, and success in various business lines. This necessitates the adoption of innovative and effective digital technologies and strategies. A crucial aspect of this digital transformation is the development of digital mindset. This mindset demands a profound awareness of how digital technology can be maximally utilized. To build such a mindset, one must continually update knowledge about the latest technology, choose digital tools aligned with the company’s vision, invest in technology, and identify the benefits that can be gained from its use.
One practical application of the digital mindset is through digital market research. This methodology relies on digital tools to gather and analyze market data. The process involves determining research objectives, collecting relevant data, and analyzing and interpreting the data to gain market insights. Digital market research tools such as Google Analytics, social media, and digital questionnaires provide ease in accessing and processing data. In the context of trends, digital market research is currently heavily influenced by visual analytics, mobile device usage, and artificial intelligence application. These three aspects form the foundation for understanding consumer behavior more deeply and accurately. However, challenges such as data privacy, data validity, complex data interpretation, and resource limitations often hinder the process.
Interestingly, demographic data of internet users indicates that the 25-35 age group comprises the largest user base, while users above 65 years are the least. This signifies that age significantly influences internet usage rates. Furthermore, information search is the primary reason for internet usage, with WhatsApp being the most widely used social media platform. This indicates how consumer behavior in the digital era is heavily influenced by the availability and ease of access to information through various digital platforms.
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