Andrian Haro

Profil Andrian Haro, S.Si M.M


 

Andrian Haro, S.Si., M.M

 
Faculty of Economics
Universitas Negeri Jakarta, Indonesia
Email:andrian.haro@unj.ac.id

 

 


Research Interest
Bachelor: Universitas Indonesia, Indonesia
Master: Universitas Trisakti, Indonesia
Research Interest
Marketing Management; Consumer Behavior; Halal Marketing; Islamic Marketing; Distribution Management
Courses
Manajemen Pemasaran/Pemasaran Jasa; Perilaku Konsumen; Sistem Informasi Manajemen; Studi Kelayakan Bisnis
Publication
Haro, A., Oktaviana, D., Dewi, AT., Anisa, W., Suangkupon, A. 2020. The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone. KnE Social Sciences, 329-336.
Haro, A. (2020). Are Zoya Muslim Fashion Products as Halal Lifestyle in Consumer Purchase Decision?. 23rd Asian Forum of Business Education (AFBE 2019), 201-204.
Haro, A., Ahmad GN., AWS Waspodo, A., Afiyati, F .(2019). Pelatihan Wirausaha Pembuatan Pengharum Ruangan Bernilai Ekonomis Di Kalangan Ibu Rumah Tangga Kampung Penas. Jurnal Pemberdayaan Masyarakat Madani (JPMM) 3 (1), 124-136.
Rizan, M., Haro A., Rahmadhina B.(2019). Pengaruh Perceived Ease Of Use Dan Service Quality Terhadap Customer Satisfaction Dengan Trust Sebagai Intervening (Studi Kasus Pada Pengguna Grab Di Wilayah Jakarta). JRMSI-Jurnal Riset Manajemen Sains Indonesia 10 (2), 337-355.
Haro, A. (2018). Determinants of halal cosmetics purchase intention on indonesian female muslim customer. Journal of Entrepreneurship, Business and Economic, 6(1), 78–91.
Haro, A. (2018). The Influence Of Relationship Marketing Towards Taxpayer’s Satisfaction In Tax Amnesty Program. Jurnal Ilmiah Econosains 16(1), 48–57.
Suherman,S., Haro, A., Dalimunthe, S. (2018). Pengembangan Produk Souvenir Sabun Padat Menggunakan Minyak Goreng Sawit pada Ibu PKK Kelurahan Rawamangun Jakarta Timur (2018). Jurnal Pemberdayaan Masyarakat Madani (JPMM) 2 (1), 113-123.
Saidani, B., Muztahid, M. S., & Haro, A. (2017). The Influence of Perceived Quality, Brand Image, and Emotional Value Towards Purchase Intention of Consina Backpack. JRMSI – Jurnal Riset Manajemen Sains Indonesia, 8(1), 1. https://doi.org/10.21009/jrmsi.008.1.01
Haro, A., AWS Waspodo, A., & Wahyu Handaru, A. (2017). Peningkatan Keterampilan Bagi Ibu Rumah Tangga Dalam Rangka Penghematan Pengeluaran Melalui Pembuatan Sabun Cair Sederhana. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(2), 194–206. https://doi.org/10.21009/jpmm.001.2.04
Haro, A. (2017). Identifying Factors of Purchase Intention for Private Label Brands. Business, Management and Economics Research 3 (10), 188-191.
Haro, A. (2016). Understanding TPB Model, Availability, And Information On Consumer Purchase Intention For Halal Food. International Journal of Business and Commerce 5 (8), 47-56.
Haro, A. (2016). The Influence of Subjective Norms, Perceived Behavioral Control, and Personal Religiosity in Consuming Halal-Labeled Snack Products among Young Muslim Students. International Research Conference on Management and Business.
Haro, A. (2016). Investigating The Effects of Knowledge and Religiosity on Young Muslim Female Consumers’ Attitude Towards Halal Cosmetics. International Conference on Economics, Business, and Social Science (ICEBUSS).
Haro, A. (2015). Anteseden Dari Minat Pembelian Produk Shampo Natural Dan Organik. JRMSI – Jurnal Riset Manajemen Sains Indonesia, 6(1), 479-497. https://doi.org/10.21009/jrmsi.006.1.08
Awards
 
Grants